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Superellipse


At Superellipse, we believe that innovation can truly make a difference — not just for businesses, but also for people, the environment, and society. That’s why we aim to create tangible, positive impact in every collaboration.

As an innovation partner for products, brands, experiences, and strategy, we help companies and organizations stay relevant, attractive, and future-proof.

Together, we tackle three core challenges: developing and launching successful products, creating unforgettable experiences that genuinely connect with your customers, and finding strategic answers to business and societal questions.

We are a collective of specialized teams combining strategic expertise with human-centered design, engineering, and implementation skills — for digital, physical, spatial, and brand experiences. We look at both the big picture and the details, bring everything together, and create innovations that align closely with your vision and goals.

We dive deep into your context and truly listen to your audiences. This way, we discover what truly matters and design solutions that are relevant, engaging, and valuable.

From product design and engineering to service design, business design, spatial design, and brand design — all skills under one roof to tackle your innovation challenge from A to Z. Independent and vendor-neutral, with one goal only: finding the best solution for you and your customers.

© IncubaThor 2026
IncubaThor is an initiative by investment company LRM, city Genk, KU Leuven and Campus EnergyVille.

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